
Our Approach
We help brands to share their stories with their online communities through creating and deploying premium content across social media channels. When working with CAL Social you can expect real results, communicated regularly through concise monthly progress reports on campaigns and tracked using KPIs specific to your business goals.
We work closely with you to understand your business, digital marketing goals and the audiences you’re looking to reach. This includes in depth market and competitor research, an understanding of what social media platforms they use and what their customer drivers are.
We tailor our offering so that it is specific to your requirements. From providing monthly content to delivering full campaigns, organising and running events and working with influencers and ambassadors. We create a full social media strategy based on your goals and our research.
Our team of expert photographers, videographers, graphic designers, researchers, copywriters, proof readers, stylists, community managers and analysts will create and deploy the content across each social media channel. We pride ourselves on our time management, passion for connecting with different audiences and attention to detail.
We track specific KPIs across your channels to understand campaign performance and feed this back into our content creation. We evaluate the best social media cadence, post-frequency and style that resonates with your online following. Our team are constantly looking for what’s working well and what could be improved.
Meet The Team
A diverse range of in-house skills, including graphic designers, account managers, digital marketing strategists, copywriters and photographers.


Sarah
Co-Founder & Head of Creative
Sarah is a photographer, ex-Formula 1 Engineer and Data Scientist who successfully exited her first technology business last year. She is a creative executive who has worked in a range of production teams, and graduated with a first class MEng degree having attended the University of Cambridge on a IMechE scholarship.

Tara
Co-Founder & Head of Digital Marketing
Tara graduated in Electrical Engineering from UCL and has built her career developing digital marketing strategies for multiple London-based fitness & technology start-ups, whilst simultaneously building a successful personal training business and amassing an online following of over 25,000 members along the way.

Diana
Digital Marketing & Strategy Lead
Diana has a numbers driven approach to marketing and works with the tools such as Google Analytics, Google AdWords, Omptimizely, Jira, Mailchimp, Typeform, and Unbounce. She is currently running the PPC and Website content management for Pod Point, as well as working with CA.L where she is Digital Marketing & Strategy lead.

Rosie
Account Manager
Rosie is a social media and project manager who is highly knowledgeable in the wellness industry. She excels in bringing brand visions to life and creating beautiful content that makes her accounts stand out from the crowd. Her skills include copywriting, building bespoke marketing strategies, influencer marketing, project management, social media ad design and execution and more.

Chloe
Head of Graphic Design & Account Manager
A brand and community specialist with a go-getter attitude and hands-on approach, Chloe is a graphic design creative who graduated from Central Saint Martins and London College of Communication. Chloe is highly skilled in content creation, social media and influencer marketing, community and event management with previous agency experience in luxury lifestyle PR.

Victoria
Account Manager
Working with clients across the fashion, tech and lifestyle industries Victoria conducted in-depth qualitative and quantitative audience research to develop digital marketing strategies and run end-to-end digital marketing campaigns. As a digital marketing expert and experienced Google Analytics analyst, she prides herself on using data analysis to inform strategy that will help clients reach their goals.

Charlotte
Account Manager
Charlotte is a content creative genius and exceptional growth strategist. From growing her own two personal projects to over 10k, Charlotte knows exactly how to build brand awareness and growth for every client type. Working across a varied rang of accounts, from fashion to fitness, wellness and beyond, creating content from strategy, design to copywriting.

Ellie
Copywriter and Content Creator
Working across a variety of client accounts, Ellie is continuously bringing a vision to life. As an expert in the field of copywriting with a flare for translating brand values into engaging content, she excels in understanding brand audiences and tailoring her work appropriately.
Based in London
Our team is based in London and is comprised of social media experts, digital marketeers and photography & videography professionals who each provide years of experience in making an impact online.
10 degrees from leading universities
We’re proud of our diversity and creativity, brought about through the broad range of backgrounds across the team; from professional modelling to technical academic backgrounds including Cambridge University and UCL.
100% Female-founded & led
A team of 9 ladies who have industry experience across finance, fitness, technology, engineering and consulting. Our team is growing rapidly; if you’re interested in open positions, drop us an email on info@contentagency.london.
Work with us
Our team of experts will handle your end to end social media management. For your bespoke quote, contact us below.