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The key to organic social media growth is a deep understanding of audience combined with a holistic content strategy that resonates with them.

Our Approach

We help brands to share their stories with their online communities through creating and deploying premium content across social media channels. When working with CAL Social you can expect real results, communicated regularly through concise monthly progress reports on campaigns and tracked using KPIs specific to your business goals.

We work closely with you to understand your business, digital marketing goals and the audiences you’re looking to reach. This includes in depth market and competitor research, an understanding of what social media platforms they use and what their customer drivers are.

We tailor our offering so that it is specific to your requirements. From providing monthly content to delivering full campaigns, organising and running events and working with influencers and ambassadors. We create a full social media strategy based on your goals and our research.

Our team of expert photographers, videographers, graphic designers, researchers, copywriters, proof readers, stylists, community managers and analysts will create and deploy the content across each social media channel. We pride ourselves on our time management, passion for connecting with different audiences and attention to detail.

We track specific KPIs across your channels to understand campaign performance and feed this back into our content creation. We evaluate the best social media cadence, post-frequency and style that resonates with your online following. Our team are constantly looking for what’s working well and what could be improved.

Meet The Team

A diverse range of in-house skills, including graphic designers, account managers, digital marketing strategists, copywriters and photographers.

Based in London

Our team is based in London and is comprised of social media experts, digital marketeers and photography & videography professionals who each provide years of experience in making an impact online.

10 degrees from leading universities

We’re proud of our diversity and creativity, brought about through the broad range of backgrounds across the team; from professional modelling to technical academic backgrounds including Cambridge University and UCL.

100% Female-founded & led

A team of 9 ladies who have industry experience across finance, fitness, technology, engineering and consulting. Our team is growing rapidly; if you’re interested in open positions, drop us an email on

Work with us

Our team of experts will handle your end to end social media management. For your bespoke quote, contact us below.