The Client

AEROTUF are a lead air cargo manufacturer that help airlines reduce ULD cost, save weight and drive efficiencies.

The Brief

Use LinkedIn to increase awareness of innovative company projects and generate leads for the business. 

Our Strategy

Manage company CEO and CMO’s LinkedIn pages. Generate content focused on industry thought leadership. Use paid advertising to amplify the messaging. increase traffic to the website and generate leads. Create disruptive marketing campaigns, delivered to a targeted LinkedIn audience to raise awareness and increase traffic to the AEROTUF website.

What we delivered

• Writing of all blog posts, LinkedIn posts on both the company and CEO profile and press releases
• Average of 400 blog post views per month
• 250k impressions on a sponsored LinkedIn campaign backed by only £100
• 7% average engagement on posts across CEO and CMO LinkedIn profiles
• Generated a lead from the #1 largest buyer in the market