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Culthread

LAUNCHING A LUXURY VEGAN FASHION BRAND FROM SCRATCH 

Tasked with telling the brand’s story online through social media, we worked closely with the team to understand their core values and tone of voice for building a presence online. We built Culthread a consistent, coherent and impactful digital presence across 4 platforms, showcasing the features of their luxury jacket range and encouraging organic growth through influencer campaigns & community management.  We derived a content and deployment strategy that increased awareness of the brand and secured their image as a thought-leader within vegan & sustainable fashion culture.

What we delivered: 

– Monthly photoshoots to provide regularly refreshed content

– Online community growth from 0 to over 1500 followers in under 6 months

– Visual feed arrangement and scheduled deployment

– Channel management across all 4 channels

– Overarching annual content strategy document

– Monthly blog posts and copy around core brand values

– PR campaign organisation

Date