Tasked with telling the brand’s story online through social media, we worked closely with the team to understand their core values and tone of voice for building a presence online. We built Culthread a consistent, coherent and impactful digital presence across 4 platforms, showcasing the features of their luxury jacket range and encouraging organic growth through influencer campaigns & community management. We derived a content and deployment strategy that increased awareness of the brand and secured their image as a thought-leader within vegan & sustainable fashion culture.
– Monthly photoshoots to provide regularly refreshed content
– Online community growth from 0 to over 1500 followers in under 6 months
– Visual feed arrangement and scheduled deployment
– Channel management across all 4 channels
– Overarching annual content strategy document
– Monthly blog posts and copy around core brand values
– PR campaign organisation
24th August 2020