The Client

Nabila Tejpar is a UK based Rally champion, having won the BRC Ladies Rally Champion 2017/18 and the Peugeot Cup Iberica Ladies Champ 2018/19.

The Brief

Help Nabila establish herself as an influencer in motor sport by increasing her online following and engagement, especially around Rally events.

Our Strategy

Create social brand with a focus on behind the scenes events & training, with consistent content & tone of voice. Amplify through engagement with existing followers, as well as broader rally community. Create content around events and training to give her audience authentic insight and snippets.

What we delivered

Across a rally weekend, we achieved:

• 270% increase in profile visits
• 200% increase in website clicks
• 10% increase in Instagram followers (300+)
• 280% increase in post impressions
• Nabila’s top engaged with post