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What We Do

Whether you're looking to share your story and build an audience on social media, build an online community or increase your revenue through digital strategy and marketing, we have the tools and the team to help.

You’re ready to launch your new business, you’re looking for an all in one service with help from a team who have helped multiple businesses go from an idea to a brand.


Our founders have set up 6 businesses between them, and our team have helped companies across a variety of industries go from having a product or service, to having everything they need to bring it to market.


What we offer:

  • Logo and branding design
  • Website design and build
  • Tone of voice document
  • Go to market plan
  • Digital marketing strategy
  • Social media strategy
  • Templates and other assets
  • Legal help and advice

Our monthly social media management package, designed to provide you with all the tools to help you achieve your marketing goals.


What we offer:

  • Social media strategy
  • End to end management of 1 or more social media platforms
  • Content creation and curation
  • Community management
  • Monthly reporting
  • Influencer outreach and management
  • Social media advertising (exclusive of ad spend)


We recommend this package to companies who have identified their target audience, developed a brand identity, set up a website and have started trading. If you’re looking for us to help you with any of those, please see our brand launch package.

So, you’d like to grow your personal social media account but don’t know where to start? Maybe you’ve tried a few things already but are looking for structure, advice and accountability. You want to be part of a community of people who are on the same journey, and learn from experts who have grown social media accounts for both individuals and businesses?

If you fit into any of the above categories, you’ve come to the right place. Here is how CAL Social can help.

CAL Social Stars Program

Our aim is to give you all the tools you need to get started with developing your social media platforms in a strategic, creative and accountable manor. During our Social Stars Program, we work with you to generate ideas, tips and tricks to help you find inspiration, alongside recommending the best tools to keep you organised and a support network you’ll have for life.

What we offer:

  • A 1 hour weekly call to discuss content and brainstorm ideas together
  • A dedicated WhatsApp group for:
    • expert advice from the CAL Social team
    • circulating ideas
    • asking questions about content
    • getting content feedback
    • caption feedback or proof reading
Find out more here

A one off piece of work to help you understand how your audience behaves on social media, which platforms to target and what content they’ll resonate with. When implemented, this will help you create engaging content with purpose, find your niche and create a community on social media.


We recommend this piece of work if you’re looking to validate your business idea so that you can get started with a clear idea of how to market to your audience. This piece of work will also be useful if you’re already running your business and looking to pivot or find new audiences.


What we offer


  • Market analysis
  • Competitor analysis
  • Social media channel analysis
  • SWOT analysis
  • Company social media audit
  • Customer segmentation
  • Brand personas
  • Creation vs. curation
  • Content types
  • Content strategy
  • Deployment plan

You are a marketer, or have an in house marketing team but you’re looking for some ongoing support. You’re looking to increase your knowledge of a new social media platform. You’re looking for some ongoing training for your in house marketer or marketing department. You’re not ready to take on a full marketing service, so you want to understand what you’re able to do yourself and what working with a social media marketing agency entails.


If you fit into any of the above categories, here is how we can help.


What we offer:


  • 1 hour weekly call to discuss campaigns and strategy
  • WhatsApp or Slack group to answer any ongoing questions
  • Review of work or proofreading
  • Advice on how best to use new social media platforms for your business